Whale Raffle
An adaptively designed cryptocurrency raffle web service
2019 - 2020
A growing proportion of the population now believe in blockchain technology and the life-changing fortune that could come with it but securing that fortune isn’t an easy road.
After chatting with fellow crypto lovers a Designer, backend engineer and 3D artist team up to present a possible solution to make the road to fortune easier.
My Roles:
Co-founder, UX Designer, User Interface Design, Interaction design, Marketing, Front end Developer
Team size
Why showcase this?
This project demonstrates my ability to innovate, act, lead and deliver novel ideas in a lean collaborative setting.
My Project Workload Breakdown
Research
UX
UI
Marketing
Leadership
Tools and Tech
SPEED TO MARKET
We observed this playing out in Reddit communities, discord threads, Countless Youtube clips and our own lives.
How people currently approach crypto accumulation
How might we decrease the time it takes to accumulate large amounts of crypto?
How might we decrease the how much cashflow is required to accumulate crypto?
How might we risk of accumulating crypto?
Asking how we might improve on the negative aspects of crypto accumulation led to market research.
Competitors
crypto giveaways were common but often associated with scams or influencers touting their next big projectSome very early movers in the gambling space had started to advertise crypto slot machines.
Proxies
While there were no direct proxies in this space there are many traditional systems and newer crowd-funding models that generate a pool of funds from people with common goals and interests.
Kickstart.com, gofundme and the age-old raffle and lotteries demonstrate mechanics that could offer improvements to the crypto accumulation experience.
A traditional lottery
This a familiar system that is well-known and popular in mainstream society and also addresses our 3 detractors.
low cost to entry - Doesn't dramatically decrease your cashflow
Quick turn-around - Doesn't take a long time to accumulate
Caps your risk - no greater investment is needed
The trade-off here is the same as a traditional lottery in that your reduction of cost and risk along with the increase in speed to result are all offset by a decreased probability of winning.
My earliest iteration of the idea was a block-chain raffle so the project spent a brief moment as "Chaffle".
As you can see this distasteful mock and its name lacked in all areas.
There is no cohesion of ideas, colours or a tangible theme to bring a cohesive design together.
The benefit of this concept was it spurred the conversation around what the underlying mechanics of the raffle would be and how to begin to communicate that to users.
Noting the clear deficients in Chaffle I took a step back to analyse the language and terminology of the customer base
"A crypto whale is a term used in the cryptocurrency community to describe an individual or organisation that holds a significant amount of a particular digital asset. The exact threshold for the definition is not precise, but a Bitcoin whale is said to hold at least 1,000 BTC" - Ledger.com
This terminology formed the inspiration of our projects goals, banding, design theme and language, and so Whale Raffle was borne.
Turn people into 'whales' by providing a service that enables investors to rapidly acquire large amounts of crypto in a transparent, fair and low risk way.
Fund the change makers. A predetermined percentage of the raffles total is donated to environmental and humanitarian projects that accept crypto.
Find validation market validation at multiple stages
Validation goal was to gain 50 unique email addresses from visitors to our landing page.
Facebook Ads
Reddit Posts
Instagram Posts
Landing Page
Did visitor provide an email address?
YES
Redirect to thank you page
Add to mailing list for launch.
Roboto Family
Avenir Family
At the time of build the majority of block-chain assets were held on exchange wallets. The structure of these wallets meant that we were unable to send a winner their holdings to the address they had entered from. This introduced friction customers entering a raffle. We had to warn and educate anyone progressing through the raffle entry flow not to use an exchange wallet address.
This was our biggest hurdle and something I don't think we even came close to conquering. With a new crypto scam presenting itself each week and exchanges popping up and busting so often, it was no surprise that our service was suspected to be a scam despite our efforts for transparency and draw validation.
So, you own some crypto but do you own enough of it to change your life when the market rallies?
Whale Raffles gives you with the chance to rapidly accumulate large volumes of crypto without the financial outlay, all while supporting awesome charities.
Want to know when the first raffle opens?
